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Growth Markets

Sylvan Learning Identifies Atlanta as Next Priority for Growth, Promoting STEM Education and College Prep in Booming Tech Market

Atlanta, Georgia is one of the few major US markets with territories available within the iconic 40-year-old supplemental and enrichment learning leader’s franchise system.

This year, Sylvan Learning is celebrating two exciting milestones: The household name is ringing in its 40th year of student success, and as of February, the brand now has a presence in each of the 50 U.S. states. The leading supplemental learning franchise has certainly experienced tremendous growth over the years—and now has its sights on Atlanta, Georgia, as one of its next priority markets for growth.

As a respected brand with unparalleled name recognition and reputation for proven results, many Sylvan Learning markets around the nation are fully sold out. Atlanta, however, is one of the few major U.S. cities that still has prime areas available. Sylvan Learning has identified the potential to add at least nine new centers in Atlanta, specifically in the metropolitan area and including Jonesboro, Smyrna, Country Lake, Lithonia, Buckhead, Roswell and Sandy Springs.

“The first Sylvan Learning Center in Atlanta opened back in 1985, so the brand has a proven presence of success, and as the city continues to expand, we would like to ensure local students have access to the best personalized learning resources possible,” noted Georgia Chasen, Vice President of Franchise Development.

Sylvan Learning has 10 existing centers in Georgia, including a brand new location in Alpharetta slated to open in the early fall. Franchisee An Tran and her husband have turned their decade of experience working with youth in the church into their next business venture.

“We want to continue to do what we love and get involved in our community to help other kids be successful in their education,” said Tran. “There’s definitely a need for tutoring services in this area, and there are not many competitors.”

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Key Takeaways

  • Sylvan has the potential to add at least nine new centers within Atlanta, Georgia, specifically in the metropolitan area and including Jonesboro, Smyrna, Country Lake, Lithonia, Buckhead, Roswell and Sandy Springs.
  • Sylvan Learning is seeking franchisees for growth in Atlanta. The franchise offers both single-unit and multi-unit licenses, and is very supportive of owners in purchasing multiple territories to create a network of centers.
  • The technology industry is booming in Atlanta, and because Sylvan Learning is the largest national branded provider of STEM resources, the franchise helps set young learners up for great careers.
  • Sylvan Learning is the largest national branded provider of college prep resources. Atlanta is home to 66 higher education institutions including Georgia Tech, Morehouse College and Spelman, the latter two of which are HBCUs.
  • The start-up costs for a Sylvan Learning location range from $70,980 to $159,885, which includes the initial franchise fee of $24,000. Sylvan Learning lends up to $100,000 to get a new center up and running, plus 5% financing, an industry-leading rate.
  • Sylvan Learning offers a transparent, flat royalty fee of 16% of their monthly gross revenue designed to save franchisees money while increasing their profit margins.

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