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Four Decades of Success

Sylvan Learning's Leadership Team Reflects on Four Decades of Success

As the franchise prepares to sell 45 new territories in 2022, the brand’s CEO, CFOO and CMO discuss how Sylvan Learning became the leading name in supplemental education.

Sylvan Learning entered the supplemental education space over 40 years ago, and its trusted name and reputation for top-notch teachers, state-of-the-art technology and individualized programs for students has since continued to resonate with families across the country. Now, with a firm footprint of more than 710 points of presence, the brand is looking to its leadership team for future growth plans. The franchise aims to expand its growth with 45 new territories in 2022 amid an increasing demand for its academic support services after multiple challenging academic years for students.

Sylvan’s CEO John McAuliffe attributed the brand’s four decades of success to its central mission of delivering the best educational resources to kids. McAuliffe stated that all leaders who join Sylvan’s team are driven to better the lives of students by continuing to advance the technology and hiring excellent teachers. By doing this, the brand is able to continue its reputation for individualized programs that truly develop a love of learning in students.

Sylvan’s World-Class Customer Ranking Is a Reflection of Its Leadership Team

“Because of the pandemic — which has exacerbated the need for supplemental-learning resources — we have seen families seek out Sylvan more than ever over the last two years,” stated McAuliffe. “COVID-19 has been an enormously challenging situation, but because of our leadership team’s ability to quickly pivot in just a few days and move all our resources online, we have been able to reach more kids than ever.”

McAuliffe also noted that Sylvan has a Net Promoter Score (NPS) of over 75 — which, according to Inc. magazine, indicates a world-class ranking. He is thrilled by this score and mentioned that this industry recognition is a reminder for those in corporate that their day-to-day efforts are producing real-world results.

“We might not necessarily be in the centers, directly seeing the impact the teachers are having  on the students, but with valuable customer feedback, such as an extremely high NPS score, we know our franchisees are living Sylvan’s mission and making a huge difference in the lives of students all over the nation,” McAuliffe said. “It’s an incredible feeling: Sylvan is a deeply meaningful brand to be a part of.”

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Key Takeaways

  • Sylvan Learning’s expert leadership team executed effective pivots early in the pandemic to ensure franchisees, employees, students and families all had access to the resources and support needed for high-quality education even as social-distancing mandates prohibited in-person learning.
  • Sylvan Learning’s widespread brand awareness and hard-earned consumer loyalty made it a go-to brand both for families seeking supplemental education and prospective franchisees seeking meaningful business opportunities as the pandemic dramatically increased demand for high-quality academic services.
  • Sylvan Learning’s leadership team proactively seeks parent and franchisee feedback to inform operational and service improvements that enhance learning opportunities and accessibility for students and drive revenue for franchisees.

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